Privacy Policy

At Ziftsy, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and services for random one-on-one video calls and gift exchanges.

1. Information We Collect

Personal Information

• Name and email address
• Phone number (optional, for account verification)
• Profile picture and bio
• Date of birth (for age verification)
• Payment information for gift purchases (processed securely through third-party providers)
• Shipping addresses for gift delivery
• Gift wishlists and preferences

Technical Information

• Device information (model, operating system, unique device identifiers)
• IP address and approximate location data
• App usage analytics and performance data
• Log files and crash reports
• Network information and connection quality metrics

Device Permissions

• Camera: used only to show your video during live calls you choose to start
• Microphone: used only to transmit your voice during live calls
• Notifications (optional): used to tell you about matches, gifts, and delivery updates
• You can turn any of these permissions off at any time in your device settings

Communication Data

• Video call metadata (duration, participants, timestamps, connection quality)
• Gift transaction history and delivery status
• User interactions, matching preferences, and activity patterns
• Feedback, ratings, and support communications
• Reports of inappropriate behavior or safety concerns

2. How We Use Your Information

We use your information to:

• Provide and maintain our random video calling services
• Match you with other users based on preferences and availability
• Process gift purchases, payments, and deliveries
• Facilitate real gift exchanges between users
• Verify user identity and age (18+ requirement)
• Ensure user safety, prevent abuse, and enforce community guidelines
• Detect and prevent fraud, spam, and malicious activity
• Improve our matching algorithm and user experience
• Send important notifications, updates, and gift delivery confirmations
• Provide customer support and respond to inquiries
• Analyze app usage and performance
• Comply with legal obligations and respond to legal requests

3. How We Make Money

Ziftsy generates revenue through the following methods to keep our platform running and continuously improving:

Gift Services Revenue

• We earn a commission on gifts purchased and sent through our platform
• Gifts are fulfilled through trusted third-party providers including Amazon, Etsy, local florists, and specialty gift retailers
• We partner with multiple gift suppliers to offer diverse options at competitive prices
• A portion of each gift purchase goes toward platform maintenance and feature development

Advertising Revenue

• We display targeted advertisements from third-party advertising networks within the app
• Ads are shown between video calls and in non-intrusive placements
• We partner with advertising platforms like Google AdMob, Facebook Audience Network, and other ad networks
• Advertisers may collect certain information to serve relevant ads (see Section 9 for details)
• You may see ads based on your interests, demographics, and app usage patterns
• Ad revenue helps us keep Ziftsy free for all users while maintaining quality service

4. Information Sharing and Disclosure

We may share your information with:

Service Providers

• Video calling infrastructure and WebRTC providers
• Payment processors (Stripe, PayPal, etc.)
• Gift fulfillment and shipping partners (Amazon, Etsy, local retailers)
• Cloud storage providers (AWS, Google Cloud)
• Analytics and performance monitoring services
• Customer support and communication platforms
• Identity verification services

Advertising Partners

• Google AdMob and Google Analytics for ad serving and measurement
• Facebook Audience Network for targeted advertising
• Other third-party advertising networks and demand-side platforms
• These partners may use cookies, device identifiers, and other tracking technologies
• Ad partners receive anonymized and aggregated data for ad targeting and performance measurement
• We do not share your name, email, phone number, or other directly identifiable information with advertisers

Other Users

• Your profile information (name, picture, bio) is visible to matched users during calls
• Gift recipients will see your name and any gift message you include
• Call ratings and feedback may be anonymously aggregated

Legal Requirements

• When required by law, court order, or legal process
• To protect our rights, property, and safety
• To prevent fraud, abuse, or violations of our Terms of Service
• In connection with business transfers (merger, acquisition, sale of assets)
• To respond to emergency situations involving danger to persons

5. Video Call Privacy

We only retain call metadata including:

• Call duration and timestamp
• Participant identifiers
• Connection quality metrics
• Reports of inappropriate behavior (when filed by users)

This metadata is used solely for service improvement, safety enforcement, and resolving user disputes.

6. Gift Transaction Information

When you send or receive gifts through Ziftsy:

• Gift purchase history is stored for order fulfillment and customer service
• Shipping information is shared with delivery partners
• Payment information is processed securely by third-party payment providers (we do not store complete credit card numbers)
• Gift recipients will see the sender's name and any included message
• Transaction records are retained for tax and legal compliance purposes

7. Data Security

We implement industry-standard security measures including:

• End-to-end encryption for all video and audio calls
• SSL/TLS encryption for all data transmission
• Secure data storage with encryption at rest
• Multi-factor authentication options
• Role-based access controls for employee data access
• Regular security audits and penetration testing
• Automated threat detection and monitoring
• Employee training on data protection and security

However, no method of transmission or storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

8. Your Rights and Choices

You have the right to:

• Access: Request a copy of your personal information
• Update: Modify your profile, preferences, and account settings
• Delete: Request deletion of your account and associated data
• Control Visibility: Adjust your profile visibility and matching preferences
• Opt-Out: Unsubscribe from non-essential communications
• Data Portability: Request your data in a machine-readable format
• Restrict Processing: Limit how we use your data
• Object: Object to certain data processing activities
• Complain: Lodge complaints with data protection authorities

To exercise these rights, please contact us at privacy@ziftsy.com.

How to Delete Your Account

• In the app: Settings → Account → Delete Account
• Without the app: follow the steps on our Delete Account page or email support@ziftsy.com from your registered email address

Your account and personal data are deleted within 30 days of your request, except records we must keep by law (see Section 10).

9. Advertising and Your Choices

We display advertisements to support our free service. Here's what you need to know:

How Ads Work

• Ads are shown between video calls and in designated app sections
• Ad partners may collect device information, usage data, and location to show relevant ads
• Ads are personalized based on your interests and app activity
• We do not share your personal conversations or video call content with advertisers

Your Advertising Choices

• Opt-out of Personalized Ads: You can disable personalized advertising in your device settings or app preferences
• iOS Users: Go to Settings > Privacy > Advertising > Limit Ad Tracking
• Android Users: Go to Settings > Google > Ads > Opt out of Ads Personalization
• Google Ads: Visit Google Ad Settings to manage preferences
• Facebook Ads: Visit Facebook Ad Preferences
• Note: Opting out of personalized ads does not remove ads entirely; you'll still see ads, but they may be less relevant

Advertising Partners

Our advertising partners include:

• Google AdMob: Privacy Policy
• Facebook Audience Network: Privacy Policy
• Other ad networks: May include Unity Ads, AppLovin, and other certified partners

10. Data Retention

We retain your information for as long as necessary to provide our services and comply with legal obligations:

• Account data: Until account deletion + 30 days for recovery period
• Call metadata: 90 days from call date
• Gift transaction records: 7 years (for tax and legal requirements)
• Payment information: Stored by payment processors per their policies
• Support communications: 3 years from last interaction
• Safety reports: Up to 5 years for repeat offender tracking

After deletion, some information may persist in backups for up to 90 days before permanent deletion.

11. Children's Privacy

If we become aware that we have collected data from someone under 18, we will take immediate steps to delete that information and terminate the account. If you believe a minor has created an account, please contact us immediately at privacy@ziftsy.com.

12. International Data Transfers

Ziftsy operates globally, and your information may be transferred to and processed in countries other than your country of residence, including the United States. These countries may have different data protection laws than your jurisdiction.

We ensure appropriate safeguards are in place to protect your data during international transfers, including:

• Standard Contractual Clauses approved by relevant authorities
• EU-U.S. Data Privacy Framework compliance (where applicable)
• Adequacy decisions by data protection authorities
• Binding Corporate Rules for intra-group transfers

13. Third-Party Services and Links

Our app may contain links to third-party websites, services, or gift retailers. This Privacy Policy does not apply to such third parties. We are not responsible for the privacy practices of these external services.

We encourage you to review the privacy policies of any third-party services before providing them with your information.

14. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

• Maintain your login session
• Remember your preferences and settings
• Analyze app usage and performance
• Provide personalized experiences
• Detect and prevent fraud

You can control cookies through your device settings, but disabling certain cookies may limit app functionality.

15. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected, used, and shared
• Right to delete personal information
• Right to opt-out of the sale of personal information (Note: We do not sell your data)
• Right to non-discrimination for exercising your privacy rights

To exercise these rights, contact us at privacy@ziftsy.com or call +91 84300 02255.

16. EU/UK Data Protection Rights

If you are located in the European Union or United Kingdom, you have rights under GDPR including those listed in Section 8, plus:

• Right to withdraw consent at any time
• Right to lodge complaints with your local supervisory authority
• Right to data portability in commonly used formats

17. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. When we make material changes, we will:

• Update the "Last Updated" date at the top of this policy
• Notify you through the app with a prominent notice
• Send you an email notification (if you have opted in)
• Request your consent where required by law

Your continued use of Ziftsy after such changes constitutes acceptance of the updated policy. We encourage you to review this policy periodically.

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